Why is Ad Film Making Important for Brands?
From the first Indian TV commercial on Gwalior suiting aired in 1978, film advertising has come a long way. From the early days of catchy jingles on the TV to the present times of non-skippable ads in the dynamic digital space, ad film making is growing at a fast pace. The digital ad film studio has further expanded the film production opportunities available for advertising. It is faster and effective, where customers who find the ad interesting will share it across social networking platforms.
Film advertising is a segment of film production that involves a creative idea that connects on a personal level with the viewer, ensuring brand promotion through repetition and retention.
A Quick Look at the Basics of Ad Film Making
Creating an advertisement for a brand might not be very difficult but creating an impactful visual in a short span of time, usually 30 seconds maximum, is the real challenge for an ad film studio.
Pre-production – Script, budget and planning the shots
Film Production – Filming the ad/shooting
Film Post-production – Editing and synchronising graphics, music and voice overs.
Why should a Brand Go for Film Advertising?
Ad film is a powerful tool to express your brand. If done properly with engaging content and impactful visuals, it can reach a wider network of audience faster and your name will be remembered for long.
Here are some pointers as to why you should consider ad film making to boost your business image and also connect with your customers.
Visual Impact – Visuals are remembered longer than text. An engaging, informative and visually effective video not only draws attention but makes customers stay loyal to the brand.
Build Trust – Customers like ads that align to their interests. The film advertising video connects with the audience, generating trust.
Increase profitability – In addition to retaining your customers, ad film making helps in attracting new customers helping you increase your profitability and expand business. In case of digital filmmaking, there are chances that a visitor can turn into a customer.
Different genres
Witty – Humorous ads not only entertain the viewer but also builds strong relationship with the customer besides providing information.
Emotional – The visuals in such advertising film making inspire the viewer and prompt them to watch it repeatedly and the brand is retained in the memory. They also tend to get shared on social media and multiply the number of viewers.
Motivating – Some ad films take the storytelling route wherein there’s wisdom that stays relevant for many years.
Bumper ads – Bumper ads are short videos that help increase brand awareness with wider reachability. These videos last for six seconds or less, making it difficult to skip. These videos work well as standalone ad campaigns on mobile phones.
Demo ads – The goal of these ad films is to introduce the product with demonstrations on its features.
Motivating – Some ad films take the storytelling route wherein there’s wisdom that stays relevant for many years.
Advertising with jingles – Advertising jingles have worked magic since decades. They establish a strong connection with the viewer and succeed in creating a positive vibe towards the brand. A catchy jingle boosts the company’s image in a memorable and entertaining way.
Celebrity endorsements – The ad film making strategy builds relationships between the product and an influential individual who enhances brand recall. They may include film actors, music artistes, TV personalities and more. The primary goal of this kind of communication is to reach a wider audience which further leads to larger sales.
Corporate films – A corporate film enhances the image of your company as the visual medium has the power to connect the audience at an emotional level. Industrial film is one of the most cost-effective ways to reach your target audience. The corporate films can be used on various communication channels like social networks, YouTube, blogs, corporate events and presentations.
Things You Must Consider Before Deciding on an Ad film
- Target audience
- Marketing goal
- Placement of the ad film
- Duration of the ad film
- Style of ad film
- Budget
To make an effective ad film, you will need the services of a professional ad agency with a good amount of experience and experience of handling various clients. The agency should be able to handle all the ad film requirements including script, shooting, film studio, editing, film post production aspects. Scintilla is a full-fledged advertising agency in Hyderabad, that caters to all the ad film making requirements from ideation to production. The cutting-edge in-house production facility caters to all advertising requirements of advertising film making including post production. Check out their portfolio and more info.
