At Scintilla Kreations, we have always believed in the power of storytelling, not just to inform, but to inspire. Our recent work for Hyderabad-based Malla Reddy University is a proud testament to that evolution, a fully AI-generated brand film that has not only gone viral but also sparked curiosity and admiration across both creative and tech communities.
Over the years, we have shaped ideas into compelling visual narratives using every tool creative technology had to offer. And now, with the arrival of generative AI, a new chapter in that journey has begun.
The idea began as a bold question
What if a university founder could time-travel into the future, witness the evolution of innovation firsthand and return to build courses designed for what lies ahead?
That became the creative spark behind the concept — a narrative that fuses emotion, cinematic scope, and futuristic thinking.
In the world of ad filmmakers in India, where commercials need to make an impact in just a few seconds or minutes, cinematography becomes even more critical. Every frame needs to capture the brand’s essence, product details and message in a visually appealing and emotionally engaging manner.
Merging Creative Storytelling with AI Brilliance
From script to screen, the entire project was conceived and executed through AI tools, a pioneering move that allowed total control over the visual style, lighting, settings and even expressions, without a single camera rolling.
The result was a film that feels cinematic yet surreal, personal yet visionary.
This was not just about using new tools. It was about leveraging AI to unlock creative control in ways not previously possible, building immersive environments, crafting stylized transitions and controlling every frame without a physical camera.
Scintilla Kreations shaped the AI video on Malla Reddy University, from concept to completion, letting technology extend, not replace, human creativity.
Why this video went viral?
Within days of release, the film captured the imagination of students, faculty, creators and marketers alike. Shared widely across platforms, this project on AI generated video stood out at a time when the world is rediscovering what AI can mean for storytelling. The Malla Reddy university AI video project by Scintilla Kreations is more than a viral hit, it is a glimpse into what the future of brand communication could look like. As AI continues to evolve, so does the art of storytelling and with agencies like Scintilla at forefront, the line between creativity and technology has never been more exciting.
The exciting journey continues…….
For us at Scintilla Kreations, the Malla Reddy University AI Video project represents more than a milestone. It represents a shift. One where ideas take center stage, powered by the best of both human insight and intelligent technology. As the tools continue to evolve, so will the possibilities.
