Benefits of 3D projection mapping for business in the digital age
Imagine you visit a fort and the exterior walls become a huge canvas bringing history alive with stunning lighting effects combined with a voice-over. It is a unique experience that engages audience at a deeper level leaving lasting impressions. That’s the magic of 3D projection mapping which is a great tool to bring dynamism to tourism especially at historical sites such as forts, museums and pilgrim locations.
What is 3D projection mapping?
It is a technique that is used to turn objects into display surfaces for video projection. It is an innovative and effective use of 3D graphic design that can transform spaces, blending images and projectors to create awe-inspiring displays. 3D projection helps in displaying content in exciting ways and engage the audience. Walt Disney pioneered the use of projection on 3D objects in its Haunted Mansion display at Disneyland in 1969.
3D projection mapping is known by several other names such as video mapping, projection mapping, spatial Augmented Reality, 3D mapping, 3D graphic design. It is the art and science of using physical space and objects as surface for projection instead of the traditional screen. This interactive projection mapping technique results in striking effect and promises an engaging and memorable experience for the audience.
Immersive experience with 3D projection mapping
The effect and popularity of 3D projection mapping in India is growing at a rapid pace, where it can be applied from a small product to a skyscraper. A specialised software interacts with the projector to fit an image on to the surface of the object. Extra dimensions and optical illusions will further make it look like the object is moving. The 3D graphic design images can be projected on real objects, with digital light projectors or even embedded directly in the environment through flat panel displays.
The 3D projection mapping uses a combination of visuals, projection hardware, the surface and technical aspects. The popular way of building projection mapping involves story telling scenes that use the architecture of the place to tell story through images, light and sound.
Projection mapping turns events like product launches, music festivals into memorable moments. It is also used at theme parks, museums, forts, restaurants among other prominent places of tourist attraction.
Benefits of 3D projection mapping
3D projection mapping creates an engaging and immersive experience that leaves a lasting impression. The 3D graphic design illusions created by images are so impactful that it becomes the centre of conversation and your audience/customers will talk long about it afterwards. Let’s take a look at some of the benefits of bringing 3D projection mapping into your business.
Immersive experience
The gadget driven digital world is filled with many distractions and the attention span of people is less. So, it becomes important for businesses to grab people’s attention to communicate. Projection mapping can wow the audience through effective 3D graphic design images that make people stop and take a look. This will further help in increased publicity.
Lasting impact
The interactivity in 3D projection mapping enhances visitor experience and encourages repeat visits. This innovative technique not only connects with the audience but also informs and resonates with their emotions. It also helps in creating the required marketing effect that leads the audience to take action based on the experience.
Special events and performances
Projection mapping can be implemented at entertainment or corporate events, workshops and special performances. The stunning visual display brings a dynamic element to the event, attracting large number of audiences.
Increases brand awareness
Projection mapping offers great scope for boosting brand awareness. The interactive experience that the 3D graphic design images provide, becomes the star of conversations. People might be interested in taking pictures and videos and further share it on the social media, leading to viral marketing.
Tourism promotion
3D Projection mapping shows at prominent tourist locations can lead to word-of-mouth marketing. The increased visibility will boost tourism attracting tourists from all parts of the world and simultaneously boost local economy. It can generate revenue in the form of tickets. Also, advertisers can sponsor and fund these events which will result in additional income.
Laser scanning and gauging audience’s position are important aspects to ensure best experience of 3D projection mapping. Creativity coupled with expertise enables memorable impressions. If you want to bring 3D projection mapping to your business, you must make sure to hire a company with expertise and successful implementation experience. Scintilla Kreations Pvt Ltd has delivered cutting edge 3D projection mapping solutions to prestigious projects including famous forts. Backed with the right team, branding and advertising experience, technological know-how and a commitment to deliver the best experience, Scintilla Kreations Pvt Ltd is ranked among the top 3D projection mapping service providers in Hyderabad. For detailed information about projection mapping services, please contact +91 9030006330
