Advertising film production for modern audiences
With the fast-paced evolution of advertising, advertising film production companies have been exploring emerging trends to ensure that they stay ahead of the curve, while adapting ad films to modern audiences, using creative narratives and engaging visuals.
With countless brands vying for attention, standing out among other brands requires innovative techniques to retain attention in a world where attention spans are fleeting and customers are constantly bombarded by information.
Let us explore the latest trends and innovations in modern ad film production that is shaping the future of advertising.
Short content
It is said that millennials have an attention span of 12 seconds and Gen Z have an attention span of 8 seconds. In such scenario, how does one market brands and products to these audiences that don’t stay till the end of a video. Short or snackable content performs great. These ads are designed for consumption on mobile phones and social media platforms. TV commercial film production companies have been extensively using short ads to reinforce a campaign already introduced to the audience.
Less is more in short content ads – Focus on key aspect and avoid cramming too many things in one ad. Yet another idea is to split it into multiple short ads. Strong visuals are the key to short ad films. Humour or an emotional element in the ad helps audience remember the ad for a longer time.
Interactive and immersive experiences
Advertisers are going beyond passive viewing experience. Interactivity and immersive experience allow audience to actively engage with the advertisement. This can include quizzes and polls. Augmented Reality and Virtual Reality based films take the audience experience to the next level, where they can experience the product in immersive 3D spaces. Ad film production also utilises 360-degree videos that create a sense of presence and engage the viewer for a long time.
Endorsement by Celebrity and influencers
Celebrities and influencers create a sense of trust and credibility. When they endorse a product or service, audience is more likely to view the recommendation positively and it can influence their purchasing decision on the endorsed product.
As technology continues to advance and customer preferences evolve, advertising film production is undergoing a great transformation. By adapting latest trends and innovations, advertisers can create ad films that resonate with audiences in a meaningful and effective way.
If you want to elevate your brand presence with a perfect ad film that can instantly connect with audience, get in touch with Scintilla Kreations, one of the leading ad film production houses in India, renowned for their mastery in crafting compelling narratives with high quality production. Match your vision with Scintilla’s expertise. Contact 9030006330 to discuss your ad film requirements.
