Everyone is aware of the saying “A picture is worth a thousand words”. But a video is worth a million. Ad films play a vital role in strengthening brand identity and building a strong, recognisable presence in the market. From print to television to YouTube, ad filmmakers have contributed to the success of businesses by attracting customers and promoting brands. Though there are many marketing ways to increase a brand presence, ad films are an excellent way to gain wider exposure and attract the attention of a larger audience. Advertising is one of the best techniques for a business to reach its full potential and ad films made by best ad filmmaking companies come in handy to engage and influence your customers.
Let us look at top three reasons that make ad films the most effective way of communicating about your business.
Recall value – People tend to forget what they read or hear, but they will not forget what they see. Mental retention of video is 90% more when compared to radio, web etc. It is said that 80% of people make a decision after watching a video. And ad films can grasp all the crucial information about the product in just 20 to 30 seconds. That is the power of visuals which leave a lasting impact. An ad film with high quality production and creative narration makes it easier for consumers to recall the brand while purchasing a product. The storytelling techniques and music create a strong connection between the brand and the customer.
Higher SEO ranking – Ad films help in Search Engine Rankings as visual ads displayed on social media platforms such as YouTube, Facebook, have increased chances of going viral and once the ad film goes viral, it gets ranked easily. In the digital age, when attention span is very little, ad films can connect, engage audience within seconds. Emotion always wins especially when purchasing or using a product or service. Videos that perform well on YouTube will rank on Google as well.
Increased sales – High quality ad films with top-notch production values can capture the attention of potential customers. They not only enhance brand image but also influence customer decision leading to increased sales.
While ad films are an effective marketing tool to spread awareness about your brand, it is important that you choose the right ad filmmaking company with extensive expertise and industry experience.
Why is Ad film quality important?
The quality of an ad film is as important as the brand reputation because it reflects the commitment to excellence and customer satisfaction. Hence it is as important as your product or service. High-definition visuals, crisp voiceover, engaging music and sleek editing ensure deeper connect with the viewer and generate the much-required brand buzz. In addition to production quality, highlighting the USP of the brand effectively generates an interest in the minds of consumer, leading to increased sales and overall business growth.
While making an ad film, one must ensure the narration and the duration should not bore the viewer, instead it should enthral them and generate interest about your product or service. This can be done by hiring the services of professional TV ad making company. Scintilla Kreations has a deep understanding of market dynamics and is well equipped with an in-house production facility that combines creativity and technical expertise to create stunning ad films with cinematic brilliance, ensuring your brand shines.
Are you ready to create a video to boost your brand image? If you are looking for ad film services from the best ad agency in Hyderabad, match your vision with Scintilla’s expertise. Contact 9030006330 to discuss your ad film requirements.
